![]() In October and November 2015, PrettyLittleThing launched collections with reality actress Lucy Mecklenburgh. In June 2020, PrettyLittleThing launched their Middle Eastern website. ![]() In March 2020, the brand opened their Paris showroom with a collaboration with the French YouTuber Sananas. In 2020 Boohoo acquired the remainder of PrettyLittleThing. In February 2019, the brand opened their LA office on Melrose Avenue. In November 2017, the firm drew press attention when it was named one of the top three fastest growing fashion companies by Hitwise. In June 2017, PrettyLittleThing launched a range, PLT Girl for young girls aged 5–12. It acquired 66% stake in the PrettyLittleThing. PrettyLittleThing was owned by the Kamani brothers until January 2017, before being acquired by their father Mahmud Kamani's company Boohoo. In 2016, the brand partnered with ASOS and Lipsy on their website, as well as through the retailer Next. In September 2015, it launched its mobile application in the UK market. In February 2017, the company reported sales of £47.7m. Celebrities including Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J and Nicki Minaj were seen wearing their products. The company sells Womenswear, footwear, accessories and beauty products. Since then the company has expanded and now operates internationally, including the US, Irish, Australian, Middle East, French and Canadian markets. It started with an accessory only brand with limited products on the site. PrettyLittleThing was co-founded in 2012 by Umar Kamani and his brother Adam Kamani.
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